North American Performance Group - San Diego, CA

In today’s shifting economy, many shops are experiencing a drop in business as consumers weigh repair decisions against rising costs and financial uncertainty.

Common concerns include:

• Higher deductibles
• Increased insurance premiums
• Customers opting to cash out rather than repair their vehicles

Your office staff plays a critical role in capturing and converting those opportunities from the very first interaction.

This session will help you:

• Build a sales-driven culture that supports staff in guiding customers to make informed repair decisions.
• Identify each customer’s primary needs and align your shop’s benefits to offer the right solutions.
• Apply proven strategies champion shops use to track performance and incentivize both staff and customers.
• Strengthen your closing ratio with effective tools, conversations, and customer-centric approaches.
• Walk away with a clear plan to turn more inquiries into jobs, and more jobs into loyal customers.

Leveraging CCC’s unique purview, built on nearly $2 trillion of historical data and at the intersection of the automotive, collision repair, and insurance industries, this session will enable participants to learn about key trends, strategic challenges, and opportunities facing automotive claims and collision repairers.

By understanding emerging trends and leveraging actionable data, participants can identify opportunities for operational efficiency and stay competitive in a rapidly changing market.

TBD