General Session Agenda

Technician Focused Solutions for an Industry in Crisis
Dara Goroff, Vice President, Planning & Industry Talent Programming, I-CAR
Arianna Sherlock, Senior Director of Marketing, I-CAR
speaker biography...

Join us for a pivotal General Session presentation presented by I-CAR. We will introduce the I-CAR Talent Programming Initiative, a robust program designed to tackle the ongoing talent crisis facing our industry. This comprehensive initiative offers practical solutions that you can implement immediately to address critical challenges. Over the course of 45 minutes, we will provide a high-level overview of strategies to attract talent to your shop, cultivate a distinctive organizational culture, and enhance your capability to train and retain skilled technicians. This session promises to equip you with actionable insights and strategies essential for navigating and thriving in today’s competitive landscape.

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