General Session Agenda

Close the Deal
Jim Lovejoy
Service Consultant, AkzoNobel
speaker biography...

In today’s shifting economy, many shops are experiencing a drop in business as consumers weigh repair decisions against rising costs and financial uncertainty.

Common concerns include:

  • Higher deductibles
  • Increased insurance premiums
  • Customers opting to cash out rather than repair their vehicles

Your office staff plays a critical role in capturing and converting those opportunities from the very first interaction.

This session will help you:

  • Build a sales-driven culture that supports staff in guiding customers to make informed repair decisions.
  • Identify each customer’s primary needs and align your shop’s benefits to offer the right solutions.
  • Apply proven strategies champion shops use to track performance and incentivize both staff and customers.
  • Strengthen your closing ratio with effective tools, conversations, and customer-centric approaches.
  • Walk away with a clear plan to turn more inquiries into jobs, and more jobs into loyal customers.
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